NEWBEAT's Jo Yun-hu Captivates Global Fans with English-Language Album and Teasers

NEWBEAT is set to capture the hearts of global fans with their new album, featuring all tracks in English, and Jo Yun-hu's personal content. Jo Yun-hu, who attended middle school in Irvine, California, was reportedly cast through a DM.

The group NEWBEAT (Park Minseok, Hong Minsung, Jeon Yeoyeojeong, Choi Seohyun, Kim Taeyang, Jo Yunhu, Kim Riwoo), who debuted in March this year, released Jo Yun-hu's personal teaser video and concept photos for their first mini-album 'LOUDER THAN EVER' on their official social media on the 22nd and 23rd.

In the personal teaser video (Connecting Signal), Jo Yun-hu captivates attention holding a blue book. He hands the book to someone with a bright smile, sparking curiosity about the book's significance in the album's storytelling.

Jo Yun-hu showcases contrasting charms in two versions of concept photos. In the White (Kitten by Sunlight) version, he sports a casual look with a white shirt and denim pants, enhancing a dreamy vibe with bleached hair and blue eyes.

In the Black (Demon by Midnight) version, he exudes a completely different, intense aura in an all-black turtleneck outfit. A striking red laser grazes his face, and his piercing gaze in the darkness leaves a strong impression.

The standout feature of NEWBEAT's album is its all-English lyrics, a strategic move to connect directly with global listeners. The album promises to showcase a global sensibility with its intuitive sound. Anticipation builds for the title track and the musicality of the included songs.

NEWBEAT's mini-album 'LOUDER THAN EVER' will be released on November 6 at noon on various online music platforms.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr