BOYNEXTDOOR Achieves Career High with 'Hollywood Action'

BOYNEXTDOOR has achieved a career high with their comeback title track 'Hollywood Action,' showcasing strong confidence. The official music video on YouTube and short-form videos on Instagram Reels are gaining significant popularity.

The title track 'Hollywood Action' from BOYNEXTDOOR's mini-album 'The Action,' released on the 20th, recently climbed to 2nd place on Melon's main chart TOP 100. It first reached 2nd place at midnight on the 21st, the day after its release, and maintained the same position at midnight on the 22nd. As of 9 AM on the 24th, the song remains in the top tier, ranking 4th on the chart.

Previously, BOYNEXTDOOR's most popular song, 'IF I SAY, I LOVE YOU,' peaked at 4th place on this chart, achieved through fan support at midnight the day after its release. 'IF I SAY, I LOVE YOU' remained in the top 10 of the chart from its release on January 6th until May 26th.

The music video for 'Hollywood Action' garnered 15.02 million views within three days of its release. Comments on the YouTube video include praise such as "BOYNEXTDOOR has their own style, which is great," and "They seem to genuinely love music, challenging different genres with each comeback."

The song is also receiving positive feedback on Instagram Reels. A 'Hollywood Action' related reel posted on BOYNEXTDOOR's official Instagram on the 23rd was viewed 1.48 million times within 16 hours. This reel is not just a simple dance challenge. Member Myung Jae-hyun humorously commented, "Is this song exciting because my hips can't stop?" while mimicking the trending 'hip communication' reels.

Fans responded with amusement, saying, "This is the first time I've seen an idol do this with their own song," and "This hip guy, my heart races whenever I see BOYNEXTDOOR."

'Hollywood Action' is a unique K-pop genre that blends jazz sounds with hip-hop. The chorus features the repeated phrase 'Everybody Hollywood Action,' showcasing their energetic and gritty vocals. The melody emphasizes the first syllable of 'Everybody,' creating an addictive tune. During a media event on the 20th, the members expressed confidence, stating, "Of all the choruses we've released, 'Hollywood Action' is the best."