NEWBEAT Unveils New Album 'LOUDER THAN EVER' and Intriguing Character

NEWBEAT has revealed the title of their upcoming album and introduced a new character.

On October 16th, at midnight, NEWBEAT (comprising Park Min-seok, Hong Min-sung, Jeon Yeo-yeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, and Kim Ri-woo) unveiled the logo for their first mini-album 'LOUDER THAN EVER' via their official social media channels.

Prior to this, NEWBEAT sparked curiosity by releasing images and a motion video of a new character. The character is depicted as a cat with pink fur and teal spots, featuring glowing eyes, small horns on its head, spiked tail decorations, and sharp claws, leaving a strong impression.

Notably, the character wears a necklace with the initials 'NBT', hinting at NEWBEAT's unique universe. Fans are eager to see what concept of music and visuals NEWBEAT will present alongside this new character.

NEWBEAT is a talented seven-member boy group that built a global fanbase through busking tours both domestically and internationally before their debut. Remarkably, they released a full-length album as rookies and gained attention with their bold debut moves, including an Mnet debut show and an SBS debut fan showcase.

Furthermore, NEWBEAT has solidified their status as '5th generation super rookies' by performing at various domestic and international festivals such as the '2025 LOVESOME Festival', 'Seoul Spring Festa Opening Seoul Wonder Show', 'KCON JAPAN 2025', 'KCON LA 2025', 'MyK FESTA', '2025 K-World Dream Awards', 'ATA Festival 2025', and the F1 festival 'Peaches Run Universe 2025'.

Meanwhile, NEWBEAT's first mini-album 'LOUDER THAN EVER' is set to be released on November 6th at 12 PM on various online music platforms.

Reported by Kim Se-ah, Ten Asia haesmik@tenasia.co.kr