BLACKPINK's Jennie Unveils New 'ZEN SERIF' Font Celebrating Korean Heritage

BLACKPINK's Jennie has introduced a new Korean font that blends traditional aesthetics with modern sensibilities.

On October 9th, OA Entertainment (ODDATELIER) announced on their official website and social media channels the release of the new font 'ZEN SERIF'. The font aims to make the Korean language more accessible and beautiful for a wider audience.

In collaboration with Meta, OA Entertainment has registered the Korean font on Instagram's short-form video editing app 'Edits'. Starting today, users worldwide can freely use this new font.

The 'ZEN SERIF' font embodies the traditional beauty and modern flair that reflect the identity of Jennie and OA Entertainment. Released in celebration of Hangul Day, the font holds special significance, according to the agency.

Previously, Jennie expressed her special love and pride for Korea through tracks like 'ZEN' and 'Seoul City' from her first full-length album.

The agency describes 'ZEN SERIF' as a font that breaks away from fixed images, created from a contemporary perspective. It minimizes ornamentation to highlight its essence, softening its rigid impression with flexible curves, showcasing OA Entertainment's unique artistic delicacy.