ZEROBASEONE Sets Unprecedented Records with 'NEVER SAY NEVER' Comeback

ZEROBASEONE, the K-pop group that debuted in July 2023, has made a remarkable comeback, establishing themselves as a 'K-pop Icon' with record-breaking achievements.

The group, consisting of members Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin, concluded their promotions for their first full-length album 'NEVER SAY NEVER' on SBS's 'Inkigayo' on the 14th.

Particularly noteworthy is their title track 'ICONIK,' which achieved a grand slam by securing first place for six consecutive days on major Korean music shows such as 'The Show,' 'Show Champion,' 'M Countdown,' 'Music Bank,' 'Show! Music Core,' and 'Inkigayo.' This marks the first time ZEROBASEONE has achieved six wins on music shows with a single promotional track since their debut.

The success of ZEROBASEONE was anticipated. Their first full-length album 'NEVER SAY NEVER' sold over 1.51 million copies in its first week, making them the first K-pop group to achieve 'million-seller' status with six consecutive albums from debut.

In Japan, ZEROBASEONE is experiencing a phenomenal level of popularity. They ranked second on both the Oricon Weekly Album Ranking and the Weekly Combined Album Ranking as of September 15. Additionally, they maintained the top position on the Line Music Daily Album TOP100 for a week (September 2-8), showcasing their overwhelming popularity.

In China, the response has been equally enthusiastic. ZEROBASEONE earned a Gold Badge certification on QQ Music with 'NEVER SAY NEVER' and topped the daily digital sales chart immediately upon release, demonstrating their strong fanbase in the region.

ZEROBASEONE has also made their presence felt in the American and European markets. They ranked fourth on the Worldwide iTunes Album Chart, fifth on the US iTunes Top K-pop Album Chart, and seventh on the European iTunes Album Chart. Furthermore, they secured the top position on the iTunes Top Album Chart in Sweden, Czech Republic, Qatar, Russia, and Vietnam, and reached 34th on the Worldwide Apple Music Album Chart, confirming their global fan support.

Their performance on domestic and international music charts is also noteworthy. All tracks from the album entered Melon's HOT100, with six tracks making it into the TOP100. Among them, 'ICONIK' also charted on Japan's Line Music Real-time TOP100 and China's QQ Music Top Trend Song Chart. The music video for 'ICONIK' has garnered over 51 million views, reflecting its strong reception.

With this comeback, ZEROBASEONE has once again set unprecedented records, proving their iconic status. Through 'NEVER SAY NEVER,' they have encapsulated the narrative of their 'Youth Trilogy' and 'Paradise Duology' over the past two years, completing the 'TEAM ZB1' synergy. They deliver a powerful message of encouragement, asserting that 'impossible is nothing' if one does not give up, even in ordinary reality.

With overwhelming support from fans worldwide, ZEROBASEONE continues to chart an upward trajectory with 'NEVER SAY NEVER,' heightening anticipation for their future endeavors.

Reported by Sojung Lee, TenAsia forusojung@tenasia.co.kr