Sunmi Unveils 'BLUE!' Music Video, Embarking on Her Comeback Journey

Sunmi has officially kicked off her comeback with the release of the music video for her digital single 'BLUE!'.

On the evening of the 26th, Sunmi premiered the music video for her new single 'BLUE!' on her official YouTube channel.

The video opens with a T·F personality type question that was popular last year, transitioning from a comedic tone to a more serious one as it explores her relationship with a boyfriend who transforms into a bizarre figure.

Sunmi portrays a melancholic yet romantic narrative of lovers living in a pessimistic reality, depicted through scenes of dating an unrealistically shaped partner.

Set against a backdrop of a blue dawn, Sunmi's free-spirited appearance is captured, featuring a golden bob, rock-chic styling, and intense smoky makeup. This visual evokes the image of a beautiful yet unstable time, highlighting a poignant sentiment with dark tones contrasting the upbeat music.

Continuing her trend of expanding into diverse genres and concepts, Sunmi presents a layered, dreamy, and captivating mood.

The title 'BLUE!' encapsulates both melancholy and the vibrancy of youth. The music video enhances the album's narrative by distinctly contrasting bright, nostalgic sounds with dark visual tones.

'BLUE!' is an honest portrayal of some emotions faced during the most radiant yet turbulent times of one's twenties. The video complements this by weaving a narrative of love's excitement and confusion, capturing the essence of youth with high artistic quality.