TWICE Achieves Career High on Billboard Hot 100 with 'Strategy' and 'TAKEDOWN'

K-pop sensation TWICE continues to make waves on the global stage, achieving a career high on the U.S. Billboard 'Hot 100' chart.

According to Billboard's official announcement on August 26th, TWICE's tracks 'Strategy' and 'TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG)' have climbed to 57th and 53rd positions, respectively, on the Hot 100 chart dated August 30th. Both songs have been on an impressive five-week upward trajectory, marking TWICE's highest chart performance to date.

The group has also set new records on major global music platforms. On Apple Music's U.S. Daily Top 100 chart dated August 24th, 'Strategy' and 'TAKEDOWN' ranked 68th and 51st, respectively, while on the global chart, they secured the 42nd and 35th spots. On the same day, Spotify's U.S. chart saw 'Strategy' at 29th and 'TAKEDOWN' at 20th. Additionally, on the UK Official Singles Chart dated August 22nd, the tracks were positioned at 35th and 31st.

On August 27th, TWICE released their sixth Japanese studio album 'ENEMY', further propelling their global momentum. This album marks their first Japanese studio release since 'DIVE' in July 2024. Jihyo took charge of the album's visual concept, track selection, and music video direction, adding a unique touch. The title track 'ENEMY' conveys a message of resilience, emphasizing overcoming personal barriers. The release of the 'ENEMY' music video director's cut has captivated fans worldwide.

TWICE's worldwide popularity continues to soar as they recently won the 'Most Influential Global Group of the Year' award at the 2025 TIMA (TMELive International Music Awards), a prestigious music award ceremony in the Chinese-speaking world. The members expressed their gratitude, stating, "We are sincerely thankful. This award is possible because of our fans' unwavering support. As TWICE approaches its 10th anniversary, this is the best gift for all the members who have worked hard."

As TWICE celebrates a decade since their debut, their consistent rise and ongoing achievements continue to capture the attention of K-pop fans around the globe.

By Ji-won Kim, TenAsia Reporter one@tenasia.co.kr