AMPERS&ONE's New Music Video 'That's That' Breaks Records with 10 Million Views in Just 3 Days

AMPERS&ONE's latest music video is capturing significant attention. Member Nakemden, who gained popularity as an FNC trainee on Mnet's 'Boys Planet' two years ago, reached the final stage but finished 17th, missing the debut lineup. The group debuted as a seven-member multinational group in November 2023.

The music video for the title track 'That's That' from their mini-album 'LOUD & PROUD' was released alongside the album on the 12th and surpassed 10 million views by 1 AM on the 15th, setting a new record for the group.

The mini-album 'LOUD & PROUD' embodies AMPERS&ONE's unwavering confidence in the face of societal prejudices and standards. Upon release, it topped the Hanteo Chart's daily album chart and ranked high on the Circle Chart's retail album chart, showcasing their impressive rise.

The title track 'That's That' is a hip-hop dance song combining Trap and Ratchet genres, featuring an addictive saxophone line and dynamic melody. The lyrics convey a message of overcoming limitations and achieving desires by ignoring judgmental gazes and forging one's own path.

The music video, set in a world experiencing sudden glitches, features whimsical scenes like buildings falling from the sky and entering through air conditioners. The members' carefree enjoyment and quest for freedom amidst chaos effectively convey the album's message. Their intensified visuals and hip performance further captivate viewers.

AMPERS&ONE is expanding their fanbase by breaking their own records with 'LOUD & PROUD'. They plan to continue their active promotions by appearing on various music shows with the title track 'That's That'.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr