IVE Transforms into 'Evil Cupid' in Anticipation of New Mini Album 'IVE SECRET'

The 'MZ Generation's Icon' IVE (members An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) has made a bold transformation into 'Evil Cupid'.

On the 8th, Starship Entertainment unveiled the trailer for IVE's fourth mini-album 'IVE SECRET' on their official YouTube channel. The video daringly flips the traditional bright and lovely Cupid image, presenting a sophisticated 'Evil Cupid' concept unique to IVE.

In the released video, IVE captivates viewers as six distinct Cupids, each harboring their own secrets. Scenes of dropping a tumbler, crossing fingers, and revealing a hidden revolver from the 'Cupid's Guidebook' create a chilling atmosphere throughout the video. The members' actions under the natural daylight symbolically reveal the secretive side of Cupid, evoking a mysterious tension.

Midway through the video, An Yujin appears, shifting the mood. Observing couples' quarrels via CCTV, she responds to a machine's alert for swift action. Other members also display contrasting behaviors to the pure Cupid image, such as aiming a revolver at a unicorn or burning paper cranes, showcasing their 'Evil Cupid' personas.

Towards the end, IVE emerges in black-themed outfits in the darkness. Appearing with glowing goat eyes in the background, they vanish with enormous black wings, creating a chilling and intense atmosphere that heightens anticipation for their comeback.

Amidst this, a snippet of a track from the new album was revealed, stirring excitement. Lyrics like "Unveil the secretive Myth / Good and evil coexist in my expression" amplify the trailer's mood and pique curiosity about the message IVE intends to convey with their new release.

Set to release on the 25th, the fourth mini-album 'IVE SECRET' breaks away from predictable narratives, bringing hidden attitudes and multifaceted identities to the forefront. Through the title track 'XOXZ' and other songs, IVE aims to demonstrate the coexistence of contrasting emotions such as exterior and interior, good and evil, elegance and mischief within a single team.

IVE will release their fourth mini-album 'IVE SECRET' and the title track 'XOXZ' on the 25th, marking the start of their comeback activities.