JYP Entertainment's Global Girl Group VCHA Rebrands as 'GIRLSET'

JYP Entertainment has announced the rebranding of their global girl group VCHA to 'GIRLSET'.

On the morning of the 7th, JYP revealed the 'GIRLSET' film and logo design on their official social media channels, marking the launch of this rebranding. Members Lexi, Camila, Kendall, and Savannah are set to target the global music market under their new name, embarking on a fresh journey.

The 'GIRLSET' film showcases the members' new visuals after a 1 year and 5-month hiatus. It highlights a joyful and relaxed vibe, while also expressing a range of emotions, including tears and wounds, to portray 'GIRLSET's' multifaceted and candid charm. The four members, united as 'GIRLSET', captivate with their confident presence in suits that amplify their individual personalities. The phrase "We're setting who we are." at the end of the video signifies the group's intention to define their limitless future and meaning without constraints.

The heart motif in the 'GIRLSET' logo design conveys the message of sharing stories from the members' hearts with the world. As Lexi, Camila, Kendall, and Savannah embark on this new chapter as 'GIRLSET', worldwide fans are eagerly anticipating their more mature and liberated performances.

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr