H1-KEY Wraps Up Successful Music Show Promotions for 'It Was Summer'

H1-KEY, the group that gained significant popularity with their 2023 release 'Rose Blooming Between Buildings', has successfully concluded their music show promotions for 'It Was Summer'.

The group, consisting of members Seoi, Riina, Hwiseo, and Yel, wrapped up their promotions for the title track 'It Was Summer' from their mini 4th album 'Lovestruck' on the MBC show 'Show! Music Core' on the 19th.

On this day, H1-KEY showcased their irreplaceable charm with an addictive sound and refreshing performance. They left a legendary stage with a fresh atmosphere and vitamin-like energy, solidifying their reputation as a 'trustworthy listen'.

Starting with Mnet's 'M Countdown' on the 26th of last month, H1-KEY met fans through various music show stages, including KBS2's 'Music Bank', MBC's 'Show! Music Core', and SBS's 'Inkigayo'. The members displayed an upgraded concept and unprecedented visuals, filling this summer with 'It Was Summer'.

'It Was Summer' has secured a spot on the Top 100 charts of major domestic music sites like Melon, Genie, Bugs, Flo, and Vibe, and has climbed to the top ranks on global charts such as iTunes Album Chart and Apple Music, emerging as a representative summer season song.

The energetic song and performance aimed at summer have received enthusiastic responses from fans both domestically and internationally. Consequently, H1-KEY's hit songs 'Rose Blooming Between Buildings' and 'Let It Burn' are being revisited and gaining word-of-mouth popularity. With a refreshing atmosphere that suits the hot summer, the upward trend in music chart rankings is expected to continue for some time.

After concluding their music show promotions, H1-KEY shared their thoughts through their agency. Seoi expressed, "It was an activity that will remain as another dazzling summer, as much as we earnestly wished for it." Riina added, "We prepared this album with more sincerity than ever, and thanks to the love we received, we enjoyed performing on stage."

Hwiseo mentioned, "It's a bit disappointing that the comeback activities are ending, but I'm grateful and happy that we achieved good results. Please spend the rest of the summer with H1-KEY." Lastly, Yel conveyed her affection for their fandom, Maikey, saying, "Thank you for the love, not as a sleeper hit but as a steady hit. We have many more things to show, so please look forward to it."

Having successfully concluded their music show promotions for 'It Was Summer', H1-KEY plans to continue their active engagements through various online and offline content, including domestic and international stages.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr