NewJeans Celebrates 3rd Anniversary Amidst Legal Battle with Ador

NewJeans is celebrating their 3rd anniversary with a behind-the-scenes content streaming event. Approximately 850 fans are currently tuning in. The comment section is predominantly in English, with occasional Japanese and Korean comments.

On the 22nd, marking their debut anniversary, NewJeans began streaming 'NewJeans Day On Air' on their official YouTube channel from midnight to 7 PM, totaling around 19 hours of content. As of 4 PM, between 850 and 900 fans are enjoying the content. Over 90% of the comments are in English, with sporadic Japanese and Korean comments appearing.

NewJeans debuted on July 22, 2022, and quickly gained popularity with hits like 'Attention,' 'Hype Boy,' 'Ditto,' 'ETA,' 'Super Shy,' and 'OMG.'

However, their 3rd anniversary is subdued due to ongoing legal disputes with their agency, Ador, which have left them unable to perform for 15 months. Industry insiders believe that until the legal issues are resolved, NewJeans will remain inactive.

The entertainment industry views a settlement between NewJeans and Ador as the only way for the group to resume activities. However, the likelihood of an agreement is low, suggesting a prolonged hiatus.

In April, the court accepted Ador's request for an injunction against NewJeans, ruling that if the group engages in independent activities without Ador's prior approval, they must pay 1 billion KRW per violation per member to Ador.