BLACKPINK's New Single 'JUMP' Set to Release on July 11

BLACKPINK's highly anticipated new single 'JUMP' is set to drop on July 11 at 1 PM KST.

On July 8, YG Entertainment unveiled the 'BLACKPINK - 'JUMP' M/V TEASER' on their official blog. The teaser hints at a music video with a cinematic scale, reminiscent of a blockbuster film.

The teaser starts with a bang, capturing BLACKPINK in flight, styled like a comic book cover, evoking the image of superheroes. The dynamic camera movements through skyscrapers add an impressive allure.

The teaser continues with Rosé, Jennie, Jisoo, and Lisa appearing on a giant billboard, each showcasing their unique aura, raising the excitement. The four members finally stand together in front of an art mural depicting BLACKPINK, striking photogenic poses that heighten fans' anticipation.

The 'JUMP' music video is directed by Grammy Award-winning director Dave Meyers, known for his work with top pop stars. YG has promised an iconic music video that encapsulates BLACKPINK's musical essence, raising curiosity about the final product.

The 'JUMP' single and music video will be released on July 11 at 1 PM KST. The song was pre-released during the world tour kickoff concert in Goyang on July 5 and 6, already captivating audiences with its addictive nature and generating buzz among global fans.

BLACKPINK is embarking on a world tour, starting in Goyang and spanning 16 cities with 31 shows. The tour will feature performances in major stadiums across Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong.

By Ji-won Kim, TenAsia Reporter one@tenasia.co.kr