EXO's Baekhyun Expands Global Reach with New Mini Album 'Essence of Reverie'

EXO member and solo artist Baekhyun has expanded his promotional activities globally with his latest release.

On the 19th, Baekhyun released his fifth mini-album, 'Essence of Reverie', and has been actively promoting his new songs through various content. Starting with the pre-release track 'Chocolate' on music shows, he has captivated fans with diverse performances, including the title track 'Elevator', over the past two weeks. Baekhyun also showcased his delicate vocals and entertainment skills by appearing on popular YouTube content.

Known for his love for fans, Baekhyun is hosting various offline events to connect more closely with them. In Korea, from the 22nd to the 28th, a pop-up store will be open at The Hyundai Seoul in Yeouido, featuring exhibitions and content aligned with the album's concept.

Global events for international fans are also planned. To commemorate the album's release in the U.S., pop-up events will be held in eight cities, including Los Angeles, Atlanta, San Diego, Murfreesboro, Orlando, Seattle, Tempe, and Washington D.C., from May 23 to 25 (local time), offering fans a unique experience. In the U.S., the album will be officially available at major offline retailers such as Target, Walmart, and Barnes & Noble, marking a significant step in Baekhyun's global expansion.

Through these online and offline activities, Baekhyun has achieved significant success with this album. Upon release, it topped the iTunes Top Album Chart in 24 regions and the Top Song Chart in 14 regions. The album's sales surpassed previous records, selling over 1 million copies within three days of release, marking the highest first-week sales for a solo artist album released in 2025.

Meanwhile, Baekhyun is set to kick off his first solo world tour with performances at the KSPO Dome in Seoul on June 7 and 8.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr