CLOSE YOUR EYES: The Rising K-Pop Sensation Under Creative Director Lee Hae-in

CLOSE YOUR EYES, the dynamic K-pop group consisting of Jeon Min-wook, Ma Jing-xiang, Jang Yeo-jun, Kim Sung-min, Song Seung-ho, Kenshin, and Seo Kyung-bae, is making waves under the creative direction of Lee Hae-in.

The group made a dazzling debut on November 2nd with their first mini-album 'ETERNALT'. Just six days later, on November 8th, they clinched the top spot on SBS M's 'THE SHOW' with their title track 'All the Poems and Novels Inside Me', proving themselves as the 'super rookie' of 2025.

Formed through JTBC's audition program 'Project 7', CLOSE YOUR EYES aims to deliver music that resonates even with eyes closed, while continuously evolving into the idol group everyone envisions. Their name reflects this dual mission.

Lee Hae-in, known for her success as the creative director of the girl group KISS OF LIFE, has been instrumental in the pre-debut buzz surrounding CLOSE YOUR EYES. Her previous success with KISS OF LIFE has heightened global K-pop fans' anticipation for her new project.

As one of the hottest producers in the K-pop scene, Lee Hae-in spent six months with the members of CLOSE YOUR EYES as the director of 'Project 7', building trust and understanding their individual talents. Her efforts culminated in the group's successful debut and their remarkable achievement of securing a music show win just six days post-debut.

The debut album 'ETERNALT' also achieved impressive sales, with 310,000 copies sold in the first week, ranking fifth in all-time boy group debut album sales. On the release day alone, they sold over 139,000 copies, marking the third highest daily sales for a debut group this year and ninth among all-time boy groups.

Lee Hae-in, known as a victim of manipulation on Mnet's 'Idol School', has expressed her ambition to create a unique identity for CLOSE YOUR EYES, aiming to position them as a distinctive force in the market.

CLOSE YOUR EYES showcases a perfect blend of stunning visuals, musical prowess, and cinematic storytelling in their performances, captivating global fans. As they continue their journey with their hit song 'All the Poems and Novels Inside Me', expectations for their future endeavors are high.

CLOSE YOUR EYES continues to actively promote their new song, maintaining their momentum in the music industry.

Reported by Sojung Lee, TenAsia forusojung@tenasia.co.kr