MUSIC
BTS's J-Hope and BLACKPINK's Jennie Set to Release New Music on the Same Day

J-Hope will release his digital single 'Sweet Dreams (feat. Miguel)' on the 7th, while Jennie will unveil her first solo studio album 'Ruby' on the same day.

Previously known for his intense hip-hop beats in solo tracks like 'on the street,' 'Arson,' and 'MORE,' J-Hope's new song takes a different direction with a pop R&B genre. The song features a warm vocal delivery without rap, accompanied by simple choreography.
J-Hope explained, "After my discharge, I pondered what kind of music I should create. Love is a simple emotion, yet it seems lacking in today's world. I realized I hadn't made a proper love song before, so I worked hard to create 'Sweet Dreams (feat. Miguel).'"

While her previous collaboration with rapper Doechii on 'ExtraL' was also a hip-hop track, Jennie has added more elaborate bass elements and complex chorus vocals in her new release. This marks a departure from her previous tracks like 'Mantra,' 'ZEN,' and 'Love Hangover.'
An industry insider commented, "Since this is J-Hope's first release after his discharge, he likely needed to connect with the audience more familiarly. A sweet love song has the advantage of being more soothing to both domestic and international listeners compared to intense hip-hop."
The insider added, "Jennie has chosen a commercially appealing pre-release track. This strategy of expressing her identity strongly with the subsequent title track can be a good move as an artist."