Former HYBE Executives Launch New Agency with BTS and SEVENTEEN's Support

A group of former HYBE executives have launched a new entertainment agency, Letopia Salon, receiving congratulations from global stars like BTS and SEVENTEEN, as well as major entertainment companies.

On the 26th, Letopia Salon shared behind-the-scenes photos and images of congratulatory wreaths on their official social media, expressing gratitude for the support received during their opening party.

The photos featured wreaths sent by BTS members J-Hope, Jimin, and Jungkook, SEVENTEEN's Hoshi and Wonwoo, Zico, BoyNextDoor, STAYC, LE SSERAFIM, actor Ha Jung-woo, Yoon Jong-shin, baseball player Park Chan-ho, and entertainment giants SM Entertainment, YG Entertainment, and KQ Entertainment.

BTS members' messages particularly caught attention. Jimin and Jungkook expressed their affection with the message "We love you," while J-Hope humorously encouraged the new company with "Let's aim for the big leagues."

Letopia Salon was founded by key former HYBE members who played a significant role in BTS's global success. Led by Bang Woo-jung, former leader of HYBE Media Studio's Creative Studio, the team includes Kim Soo-rin, CCO and former HYBE Labels Vice President, and Park Joon-soo, COO and former HYBE Original Content Studio SP.

J-Hope attended the opening party on the 26th, while Jin sent a congratulatory video on behalf of BTS, showcasing their special bond with the new agency.