Starship Entertainment Unveils New Group KiiiKiii

Starship Entertainment is set to introduce a new group, KiiiKiii, marking their first rookie launch in four years. The announcement was made through the creation of official social media accounts on Instagram, X (formerly Twitter), and TikTok on the night of the 10th.

KiiiKiii is the first group to debut from Starship since IVE in 2021. The company has taken a unique promotional approach from the start, highlighting the group's 'Gen Z' appeal through diverse content across different platforms.

On Instagram, the account is filled with visually striking photos and videos related to the word 'KiiiKiii.' Items like rings, shoes with 'KiiiKiii' designs, and books with the name prominently displayed capture the Gen Z aesthetic.

A video featuring a hammer hitting a computer keyboard, accompanied by continuous laughter, ends with the words 'COMING SOON,' building anticipation for the debut. This video, rich with laughter, is also shared on X and TikTok, leaving a strong impression of the name KiiiKiii.

On X, Starship has creatively used the profile and header to hint at the five members of the group. TikTok serves as an archive for various videos initially shared on Instagram, featuring everyday 'KiiiKiii' moments like Mohawk hairstyles with the name etched in, balloons shaped like 'KiiiKiii,' and pencils carved with the letters.

While details about the group's structure, member count, and debut date remain under wraps, the fact that KiiiKiii is Starship's first launch since IVE has captured the attention of K-pop fans and the public alike.

Starship Entertainment, known for discovering and nurturing talented artists, has established itself as a constructive label in the entertainment industry. The company is home to artists like K.Will, MONSTA X, WJSN, CRAVITY, and IVE, and was also behind the iconic second-generation K-pop girl group SISTAR.

Starship stated, "KiiiKiii will showcase a new direction in K-pop with their unique music and visual creativity optimized for the multi-platform era. We ask for your support and interest as KiiiKiii embarks on their journey."

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr