TREASURE Set for a Rapid Comeback with Special Mini Album 'Pleasure' on March 7, 2025

TREASURE is gearing up for a swift comeback with their special mini album, 'Pleasure', set to release on March 7, 2025, marking a significant push in their activities for the year.

On the 10th, YG Entertainment unveiled a poster on their official blog, announcing the comeback. The poster, featuring a bright yellow envelope with the words 'Pleasure', 'Special MINI ALBUM', and '2025.03.07.6PM', exudes a fresh spring vibe, heightening anticipation among fans.

The album, titled 'Pleasure', evokes feelings of joy and happiness, perfectly aligning with the bright imagery. Fans are eager to see what new musical world TREASURE will unveil with this release.

According to YG, the album is a heartfelt effort from the members to reciprocate the love from their fans. It promises to deliver new songs filled with TREASURE's warm and comforting charm, offering fans an exciting spring experience.

Previously, YG's executive producer Yang Hyun-suk hinted at a detailed promotional plan for TREASURE throughout the year. True to his word, the group is launching their first activity of 2025, just three months after their December release 'LAST NIGHT'. This comeback marks the beginning of more dynamic interactions with their global fanbase.

Additionally, TREASURE will kick off their global fan concert tour with a 'SPECIAL MOMENT' performance at Kyung Hee University's Peace Hall in Seoul this March. The tour will span nine cities, including four in North America (New York, Washington DC, Oakland, Los Angeles) and four in Japan (Hyogo, Aichi, Fukuoka, Saitama), totaling 17 performances to connect with local fans.

Reported by Jiye Choi, TenAsia wisdomart@tenasia.co.kr