Olivia Marsh, Sister of NewJeans Member, Announces Debut with Warner Music Korea's New Label MPLIFY

Olivia Marsh, known as the older sister of NewJeans member, has announced her debut as a singer.

Warner Music Korea, a subsidiary of one of America's three major record labels, Warner Music Group, has launched a new global label called MPLIFY. On the 13th, they revealed that Olivia Marsh, a Korean-Australian singer-songwriter, has signed an exclusive contract as the first artist to join the label.

Olivia Marsh, the first artist to be unveiled by MPLIFY, hails from Australia and possesses exceptional talent and originality. She has drawn inspiration from a variety of artists across genres, including ABBA, John Denver, Tame Impala, and Vera Blue. Marsh has been singing and composing music since a young age.

Having honed her skills through collaborations with K-POP producers and songwriters, Olivia Marsh is set to debut in October. Marsh expressed her excitement about joining MPLIFY, stating, "I am thrilled to embark on this new journey with MPLIFY and can't wait to share my music with everyone."

MPLIFY is a new global label introduced by Warner Music Korea, aiming to expand the reach and influence of its artists. The label is committed to creating new content and culture through various initiatives. Additionally, MPLIFY will focus on global aspects, including English-language songs, to ensure that artists can connect with fans worldwide, providing full support for their endeavors.

Samuel Ku, the executive producer of MPLIFY, commented, "We hope to become a platform that connects artists and fans by leveraging Warner Music's extensive network and resources. We are committed to providing the necessary resources to ensure the success of our exceptionally talented artists."

This news has garnered significant attention from K-pop fans. Olivia Marsh's debut announcement comes amid her younger sister, NewJeans' Danielle, being in a standoff with their parent company, HYBE. Fans have noted the striking resemblance between Olivia Marsh and Danielle, adding to the buzz surrounding her debut.

Reporter: Jiye Choi, TenAsia wisdomart@tenasia.co.kr