LE SSERAFIM's Kim Chaewon Named Korea Brand Ambassador for Swarovski

Kim Chaewon has emerged as the muse for a jewelry brand.

On the 27th, jewelry brand Swarovski announced that Kim Chaewon, leader of the group LE SSERAFIM, has been selected as the Korea Brand Ambassador.

Since their debut in 2022, LE SSERAFIM has rapidly grown, with their mini 3rd album's title track 'EASY' ranking on the US Billboard 'Hot 100', establishing themselves as global artists. As the group's leader, Kim Chaewon is noted for her trendy style sense and recognized skills in vocals, dance, and more, making her an 'all-rounder' member.

This partnership is seen as a perfect match, as Swarovski's image of 'Joyful Extravagance' aligns well with Kim Chaewon's healthy and bright charm, which has garnered her global love beyond Korea.

As a brand ambassador, Kim Chaewon will showcase Swarovski's iconic collections, including 'Millenia', and convey the brand's values and messages to the public through pop culture.

Previously, Kim Chaewon and Sakura appeared on the 288th episode of MBC's variety show 'The Manager' on February 24th, where they revealed their waist sizes. Kim Chaewon mentioned, "Recently, it measured 17 inches," adding, "It might be because I measured it without eating, so it came out thinner."

The first collaboration between Swarovski and Kim Chaewon, the digital cover of Marie Claire's September issue, can be found on Marie Claire's website and social media.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr