Lisa, Blackpink's color is completely gone, 'NEW WOMAN' comeback... Rosalia hugs from behind

Lisa of group BLACKPINK has returned with her new single 'NEW WOMAN'.

Lisa released her new song 'NEW WOMAN' through music streaming sites around the world at 9 AM on the 16th (Korean time).

'NEW WOMAN' is a song featuring Lisa and Rosalia, who has won numerous awards at the American and Latin Grammy Awards. It is a song where Lisa's vocals and raps blend with Rosalia's style.

In particular, pop masters Max Martin and Ilya Salmanzadeh participated in producing 'NEW WOMAN', and the music video, filmed in LA, was directed by music video director Dave Meyers, showing off his unique directing skills.

Lisa, who is actively promoting as a solo artist, debuted at No. 8 on the Spotify Global Chart and No. 70 on the US Billboard 'Hot 100' with her single 'ROCKSTAR' released in June. It also ranked 4th on the Billboard 'Global 200' weekly chart, 1st on the 'Billboard Global (Excl. US)' chart, and 1st on the YouTube Music Global Weekly Chart.

In addition, Lisa's 'ROCKSTAR' was nominated in four categories at the recently announced '2024 MTV Video Music Awards (VMAs),' including Best Choreography, Best Art Direction, Best Editing, and Best K-Pop.

Lisa is also active in various fields outside of music. As an ambassador for Louis Vuitton and Bulgari, Lisa will be co-headlining the large-scale charity concert 'Global Citizen Festival' hosted by the international advocacy group 'Global Citizen' on September 28th, and will hold her first solo concert.

Lisa, who will captivate listeners around the world with 'NEW WOMAN', is set to make her global screen debut in season 3 of the HBO original series 'The White Lotus'.

Choi Ji-ye, Ten Asia reporter wisdomart@tenasia.co.kr