[Exclusive] Kwon Ji-yong holds trademark rights to ‘G-Dragon’… YG’s big decision

It was confirmed that YG Entertainment transferred the trademark rights to the activity names 'G-Dragon' and 'GD' to group Big Bang member and singer G-Dragon (real name Kwon Ji-yong). YG appears to have made a wise decision based on the belief that the added value of the trademark rights would be maximized when transferred to G-Dragon. It is known that this transfer of trademark rights was made without compensation.

According to Ten Asia coverage on the 1st, YG Entertainment (hereinafter referred to as YG) decided to transfer its trademark rights to 'G-Dragon', 'GD', and 'GD' to G-Dragon. It is said that YG made this decision because G-Dragon is a very symbolic artist, and the name 'G-Dragon' itself embodies his identity.

Accordingly, G-Dragon will be able to freely use the name 'G-Dragon' in connection with his solo activities in the future.

In relation to this, a YG official told Ten Asia, "The trademark rights for G-Dragon and GD have been transferred to this artist." G-Dragon's agency, Galaxy Corporation, also explained, "We understand that the trademark rights to 'G-Dragon' have been transferred to him," adding, "There is absolutely no problem with using the name G-Dragon to promote." As trademark rights are generally recognized as important intellectual property rights (IP), YG's decision is expected to be recorded as an important case in the industry.

G-Dragon debuted with the group Big Bang in 2006 and is a person who set a milestone in K-pop history. Through Big Bang and solo activities, he captivated the global fandom with his independently written and composed hit songs and performances. He is a person who has established himself as an icon of fashion, culture and art beyond the realm of a singer.

As Big Bang's activities cannot continue, he is preparing for a solo career. In December 2023, his 23-year association with YG will come to an end and he will now be working at Galaxy Corporation. A comeback in the second half of the year has been made official.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr