'Controversy over sensationalism' Jay Park makes comeback with problematic new song 'McNasty' official

Singer Jay Park has made his comeback official while embroiled in controversy over promotion through pornography distribution channels.

On the 27th, the agency MORE VISION announced, “Jay Park will release a new single ‘McNasty’ on the 30th.” In addition, a teaser image was released on the official SNS on the 26th.

The released teaser image shows Jay Park tasting something and his clothes covered in dough convey an intense mood.

In particular, the colorful tooth gems and accessories represented the concept of this album's name, 'McNasty', written in red.

The agency introduced 'McNasty' as "Jay Park's hip-hop song with charming, witty lyrics and an addictive hook." He said, “Attention is focused on what kind of charm Jay Park, who has been loved by listeners for each album with his sensuous lyrics and music with unique emotions, will surprise everyone with this new song.”

Meanwhile, Jay Park was on the chopping block by opening OnlyFans, a platform for buying and selling adult content, to promote this new song. It is pointed out whether it is appropriate to use an adult platform as a promotional tool. Due to the nature of the OnlyFans platform, it can have a negative impact on youth, so there is ongoing controversy over the promotional method.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr