‘Japanese debut on July 10th’ Boy Next Door, concept film

The group BOYNEXTDOOR targeted the emotions of Generation Z with a cool and sensuous concept film.

Boy Next Door (Seongho, Liu, Myung Jaehyeon, Taesan, Lee Han, Woonhak) uploaded the concept film of the 'YAKOU' (night show) version of their Japanese debut single 'AND,' to Hive Labels' official YouTube channel at 6 PM on the 22nd. . 'YAKOU' (夜行) means 'night travel', and is a concept that depicts youth freely roaming the streets at night.

In the video, the six members gather late at night and have fun running around the subway station, and have fun playing around at a convenience store after midnight. Set in an everyday space, they exude the friendly charm of the 'boys next door' and at the same time exude the team's unique cool atmosphere. Additionally, this video brings out the sensuous and hip energy of Generation Z members with its analog texture screen and dynamic composition.

Boy Next Door's Japanese debut single 'AND,' will be released on July 10th. The new album includes the title song of the Korean album, ‘One and Only’ (debut single ‘WHO!’), ‘What Do You Think’ (1st mini album ‘WHY..’), ‘Earth, Wind & Fire’ (2nd mini album ‘HOW? A total of 4 tracks are included, including the Japanese version of ') and the Japanese original song.

Boy Next Door is determined to continue the good results achieved with their 2nd mini album ‘HOW?’ released last month with their debut Japanese single. According to Circle Chart's latest weekly chart (as of May 16), 'HOW?' sold 716,487 copies, breaking the team's highest record for single album sales. In particular, in Japan, this album recorded nearly twice the initial sales (sales in the first week of release) compared to the previous album, and was ranked number 10 on Oricon's 'Weekly Album Ranking' and 'Weekly Total Album Ranking' (accounting period: April 15-21) and Billboard. It topped numerous charts, including Japan's 'Hot Album', proving its rapid growth in popularity.

Local expectations for Boy Next Door are extraordinary. Even before announcing their Japanese debut, they confirmed their appearance at Japan's largest music festival 'SUMMER SONIC 2024', which will be held at Zojo Marine Stadium and Makuhari Messe in Tokyo on August 18. Pictorials for popular local magazines such as 'SPUR', 'SMART', and 'MORE' are also scheduled to be released.
Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr