MUSIC
Runs at New Jeans’ own speed
New Jeans was never in a hurry. They just take each step at their own pace. ADOR, the agency, said, “We are focusing on the essence of music itself and putting our sincere effort into each song. We hope you will enjoy New Genes’ songs and music videos, as well as various contents that will be released sequentially this time.” “He said.
■ New Genes’ new song that everyone has been waiting for… Ready to enjoy sweetly
The double single 'How Sweet' contains a total of 4 songs, including the title song of the same name, 'How Sweet', the b-side song 'Bubble Gum', and each song's instrumental. 'How Sweet' is a bouncy hip-hop style song based on Miami Bass, raising expectations for New Jeans' cool and hip sensibility.
On the other hand, 'Bubble Gum', as revealed in the pre-released music video, fully captures New Jeans' unique refreshing charm. It is a cheerful track that is great to listen to on the coming summer days, with a simple drum pattern and a cool sound.
Through two songs with conflicting charms, New Genes plans to once again show itself as a music powerhouse. New Genes' unique power is also expected, with not only all songs on the charts, but also existing songs rising together.
■ Add to the enjoyment of watching music videos and performances for all songs
Global fans' curiosity about performance is growing as much as music. Since their debut, New Jeans has broken away from the ‘knife group dance’ and has shown free-spirited performances on stage. While maintaining overall unity, each member danced according to their feelings, giving off a unique swag. In this new song, they plan to express their music even more richly through a new style of performance.
You cannot miss the music video, which is well-received for its sophisticated aesthetic and fresh direction. New Jeans added to the fun of producing music videos for both songs. The music video for 'Bubble Gum', which was pre-released on the 27th of last month, created an early sensation by capturing lyrical visual beauty and New Genes' harmless naturalness. The music video for the title song 'How Sweet' will be released at 4pm on the 24th, 3 hours after the sound source is released (1pm on the 24th). Next, the company plans to attract global music fans with a variety of content that allows them to enjoy music and performance at the same time, including music broadcasts (KBS2 Music Bank) and performance videos.
New Genes has been evaluated as presenting a new paradigm in K-pop with innovative music and groundbreaking promotion methods. The syndrome of New Genes moving forward diligently, one step at a time, at their own pace, is expected to continue this year as well.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr
