Baby Monster, it’s not unusual.

YG's new girl group Baby Monster is attracting attention as it continues to gain popularity by appearing on the US Billboard main chart for five consecutive weeks.

According to the latest chart released by the U.S. Billboard on the 7th (local time), Baby Monster's first mini album title song 'SHEESH' ranked 21st on the Billboard Global Excl. US and Billboard Global 200 charts, respectively. Ranked 47th.

It stayed in place for 5 weeks after first entering on April 9th. In fact, this song ranked 35th and 87th on Billboard Global (Billboard Global Excl. US) and Global 200, respectively, in the first week of its release, and has consistently remained in the high rankings, demonstrating the interest of global fans in Baby Monster in the mainstream pop market. .

Baby Monster is achieving remarkable results not only on Billboard but also on various global charts. 'SHEESH' entered the Spotify Daily Top Song Chart for 36 consecutive days and successfully entered the Weekly Top Song Chart for 4 consecutive weeks, and the cumulative number of streams exceeded 68 million.

Its popularity on YouTube is also enormous. The 'SHEESH' music video exceeded 100 million views on YouTube within 10 days of its release, and reached 200 million views in about 33 days. These are all records for the shortest debut song by a K-pop girl group. The performance video for this song also exceeded 89 million views and is heading towards 100 million views.

Meanwhile, Baby Monster will hold a fan meeting tour in five Asian regions (Tokyo, Japan, Jakarta, Indonesia, Singapore, Taipei, and Bangkok, Thailand) for two days on the 11th and 12th, starting at the Ariake Arena in Tokyo, Japan. In addition, they plan to work closer with global fans by participating in Japan's largest music festival, 'Summer Sonic 2024'.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr