Seo Kyeong-deok, “crooked Chinese ideology,” opens up about Ive’s Chinese-style controversy

Seo Gyeong-deok, a professor at Sungshin Women's University, criticized some Chinese netizens who insisted that the music video for group Ive's new song 'HEYA' was "Chinese."

Professor Seo Kyeong-deok said in an official press release on the 1st, "Starting with kimchi and hanbok, they insisted that representative Korean cultures such as samgyetang and fan dance are 'Chinese', and now they are insisting that scenes in videos of K-pop stars are also Chinese culture." pointed out.

In particular, he emphasized, "As Korean cultural content receives attention from people around the world, the inferiority complex of Chinese netizens has become so severe, and it is just a pity that they cannot escape from the 'crooked Sino-Chinese ideology'."

This is our position in response to the absurd claims made by some Chinese netizens about Ive's 'Must' music video, such as leaving malicious comments and saying that it "stole Chinese culture."

In addition, on Chinese social media such as Weibo, harsh criticisms are pouring in regarding the music video for 'Must', such as "abuse of traditional Chinese elements" and "good at stealing."

The music video for Ive's new song 'Hae-ya' features stylish costumes using jeogori, traditional fans, Norigae, landscape paintings, and images of Korean tigers.

In relation to this, Ive member Ahn Yu-jin previously introduced, "It was very meaningful to film the Korean-style music video and prepare the costumes for 'Haha' and it was fun while preparing."

Meanwhile, in 2022, there was controversy over the phoenix-shaped hairpin that Ive Jang Won-young showed in Paris, France, when Chinese netizens claimed that it was "originally Chinese."

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr