Hive activates the right to audit Adore and Min Hee-jin

Hive, Korea's largest music agency, has exercised its right to audit the management of Adore, its affiliated label and the group's New Jeans agency.

According to the music industry on the 22nd, Hive began an audit after believing that Adore's CEO Min Hee-jin and other management were trying to become independent from the headquarters. It is reported that personnel from the audit team visited Adore's management work area, retrieved the company's computer assets, and began securing face-to-face statements.

Regarding this, a Hive official said, “It is true that the right to audit has been activated against Adore executives due to suspicions that they are trying to take over management rights (of Adore).”

It is known that Hive suspects that CEO Min Hee-jin and executive A are trying to move out of Hive's shadow and take over management rights to act independently. It is reported that Hive plans to analyze the computer assets secured on this day and take legal action if necessary based on this.

Adore, a label under Hive founded by CEO Min in 2021, has an 80% stake in Hive, and Adore executives, including CEO Min, own the remaining 20%.

In recognition of his success in handling the concepts and branding of popular idol groups such as f(x) and SHINee at SM Entertainment, he moved to Hive and established Adore.

CEO Min launched New Jeans in 2022 and was recognized for his skills once again by making hits such as 'Hype Boy', 'Attention', 'Ditto', and 'OMG' one after another.

New Jeans is scheduled to make a comeback in May.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr