BOYNEXTDOOR's new album entered Melon's top 100 on the day of release.

BOYNEXTDOOR broke its own record on major domestic charts upon the release of its new album.

According to Hanteo Chart, an album sales statistics site, on the 16th, BOYNEXTDOOR's 2nd mini album 'HOW?' sold 390,709 copies on the day of release alone, ranking first on the daily physical album chart (as of April 15). This is an increase of about 30% compared to the first-day sales of the previous mini-album 'WHY..' (302,203 copies).

This album also performed well on global charts. 'HOW?' ranked first on the iTunes 'Top Album' chart in five countries/regions, including Russia, Singapore, Thailand, Hungary, and the Philippines, by 8 a.m. on the 16th.

The title song 'Earth, Wind & Fire' entered Melon's real-time chart 'Top 100' at 89th place at 11 PM on the 15th and then rose to 63rd place at 00:00 on the 16th. This is the first time BOYNEXTDOOR has been listed in Melon's 'Top 100'. This suggests that public interest in them has increased. Additionally, this song ranked 10th on the Bugs real-time chart at midnight on the 16th and 62nd on the Genie real-time chart at 1am on the 16th, breaking the team's own highest record on both charts. In addition, all six songs except for the English version of the title song are receiving good responses, entering Bugs and Genie's real-time charts.

BOYNEXTDOOR released its 2nd mini album 'HOW?' at 6 PM on the 15th. This album, the final version of the 'First Love Story Trilogy', contains stories that any young person who has experienced first love can sympathize with, from the excitement of starting a first date to a calm farewell.

The title song 'Earth, Wind & Fire' is a song that dynamically expresses the fluctuating emotions caused by a love that does not go as planned. Myung Jae-hyeon, Taesan, and Unhak participated in writing and composing the lyrics and honestly portrayed the emotions of first love. In particular, the 'Sped-up' section, which creates a speed-up effect by spitting out the lyrics at a rapid pace, is short but boasts powerful addictiveness and is gaining word of mouth among K-pop fans. The music video for 'Earth, Wind & Fire', which contains a 'KitschCore' sensibility, is also attracting attention for its unique direction and imagination.

BOYNEXTDOOR will begin music broadcast activities starting with Mnet's 'M Countdown' on the 18th.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr