Eunice, three anticipated points for debut
Eunice, three anticipated points for debut
The debut of the group UNIS is just one day away.

Eunice (Jin Hyun-joo, Nana, Jelly Danka, Kotoko, Bang Yun-ha, Elysia, Oh Yoon-ah, Lim Seo-won) will release its first mini-album 'WE UNIS' on the 27th and take its first step into the music industry.

Eunice is a group formed through ‘Universe Ticket’ co-produced by SBS and F&F Entertainment. It consists of eight multinational members: Jin Hyun-joo, Nana, Jelly Danka, Kotoko, Bang Yun-ha, Elysia, Oh Yoon-ah, and Lim Seo-won. Even before their official debut, they have received positive responses both at home and abroad and are highly anticipated.

Eunice is about to end her long journey toward her dream and begin a new beginning. We looked into why their debut is anticipated.

# 'U&I Started' → 'U&I Story', unlimited growth Eunice

Eunice shared their own narrative with the public even before their official debut. From members who have already debuted to members who came to Korea to fulfill their dreams from other countries. They showed their earnest desire for debut through fierce competition and touched the hearts of viewers.

It's not just this. It also showed limitless growth. On stage, Eunice showed a 180-degree change in her skills as she competed, arousing admiration.

And finally, they become one as a team called Eunice and make their official debut. A lot of anticipation is focused on the first page Eunice will write with her album 'WE UNIS', which marks her official start.

# Global fandom proven by numbers

As Eunice was chosen by fans, global interest is also significant. Their popularity can be felt from ‘Universe Ticket’. The 'Universe Ticket' that created Eunice attracted a total of 18 million global votes, including 14 million broadcast votes and unofficial event votes.

This interest grew even more after the debut group was formed. Eunice has opened official YouTube, Instagram, and TikTok to communicate with fans around the world. As a result, Eunice's TikTok followers exceeded 780,000 even before her official debut. The average number of views on their content also shows a high record of approximately 4.4 million, and among the uploaded posts, there is content that has well over 10 million views. Through this, Eunice's strong global fandom can be confirmed.

# The meeting of two success stories: K-fashion and K-pop

F&F Entertainment, which is in charge of Eunice's management, is a company established by fashion company F&F. Eunice is the group that F&F Entertainment created at the same time that it began its business in earnest.

F&F Entertainment has been a hot topic since its establishment. The fact that a company leading the way in fashion and beauty has entered the entertainment industry is interesting enough. Just by looking at the global brands that are being promoted, such as MLB, Discovery, Supra, Sergio Tacchini, and Banila Co, one can gauge the parent company's solid know-how in successful strategies.

Here, the entertainment marketing success story came together. Jaewoo Choi, the head of F&F Entertainment, is a person who has been active in the entire music industry, from album planning to production, marketing, investment and distribution, and lyric writing.

In addition, veteran division manager Shin Dong-gil, who was in charge of solo singers Ailee and Jessie, as well as top idols I.O.I, Wanna One, and IZ*ONE, took charge of Eunice's management.

This is why we can't help but look forward to Eunice's debut, which was completed with a trendy and unique sensibility and a differentiated management system. Eunice, created by success stories from each field, is predicting a team of a different class.

Reporter Junho Yoon, Ten Asia translated by google