New Jeans ‘average age is 17.6 years’, why does their fashion become dull when they come off the stage?

The girls are infinitely fresh and lively on stage, but when they come off the stage, their drab styling is being evaluated as disappointing. This is the story of New Jeans, with an average age of 17.6 years.

Since their debut, New Jeans has been meeting the public with the concept of teenage girls. New Jeans, whose songs contain stories of excitement toward the opposite sex and secret stories with friends, wore school uniforms or white T-shirts, jeans, and miniskirts on stage and in music videos. In addition, each member was created with a hairstyle that suited them and their individuality was enhanced with a variety of accessories, including hats, necklaces, bracelets, belts, and bags.

New Jeans received great attention from teenage music fans with a fashion that matched the music and concept. The MZ generation continued to comment that it was a style they wanted to emulate.

However, there is a huge gap in New Jeans' fashion after coming off the stage. All of the members are teenagers, and they seem to become dull when they leave the stage.

First, Minji's outfit, which she attended at the French luxury brand C's collection show on the 23rd of last month, made people doubt their eyes. Minji wore a black cardigan and long skirt. However, the mesh cardigan with sparse holes and the skirt sprinkled with glitter pearls were a style that would be suitable for a woman in her 50s. The reaction was that the somewhat dark and heavy makeup did not bring out Minji's charm at all.

At the 2023 FW Seoul Fashion Week on February 1, New Jeans appeared wearing a dull-colored leather jacket and black coat. Since it was an FW fashion show where the colors of the clothes were dark, it was evaluated that the dark-colored clothes did not match New Jeans. It feels like the oversized jacket is overwhelming the members.

In the case of Hani, she matched an ivory dress with black lace stockings at the 2024 Italian luxury brand G's cruise fashion show held in May last year. Here I carried a white gold chain bag. Although it appears to be a simple fashion that is not particularly difficult, it was evaluated that the combination of the lace stockings with the finely embossed dress made it look somewhat old-fashioned.

What is the reason why I feel disappointed with New Jeans’ fashion at shows and events? New Jeans, who mainly showed a bright and fresh image on stage, is trying various fashion changes off stage, but it is pointed out that the problem is the challenge of a somewhat old style that does not take age into consideration. It is said that it is a mismatch for New Jeans, with an average age of 17.6 years old, to wear lace dresses, stockings, leather jackets, and long coats.

Of course, there are limits to considering the characteristics and concept of the show and event, but within the given options, you have to choose the look that best matches the members, but in many cases, the result seems to have been premature.

Accordingly, there have been constant criticisms about New Jeans' style team, but the problem is that there is still no noticeable improvement. Isn't it time for in-depth analysis and feedback on New Jeans' fashion from the agency's style team?

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr