ITZY follows Blackpink and Twice with 20 million followers

Group ITZY has re-proven its powerful influence with an explosive rise in SNS channels and global music platforms.

As of the 27th, ITZY's number of followers on the group's official Instagram account exceeded 20 million. This is the third record in the history of a K-pop girl group, showing ITZY's popularity.

The members are building a close bond with their fans by sharing small daily lives and moments off stage through their official Instagram account. Various challenges and short-form content with a trendy feel are also strongly attracting fans.

ITZY, who made a comeback after releasing the new mini album 'BORN TO BE' on January 8, released the title song 'UNTOUCHABLE' and the b-side song 'Mr. Vampire' (Mr. Vampire) music broadcast activities. He drew enthusiastic responses from K-pop fans around the world, conveying his solid skills and thrilling stage energy worthy of being a ‘K-pop representative performer.’ As proof of this, as of the afternoon of the 29th, the number of monthly listeners (number of listeners over the past 28 days) of the ITZY channel on Spotify, the world's largest music streaming platform, reached 7,298,571, with a total of 2.3 billion cumulative streaming worldwide for all music files registered on the platform. achieved.

ITZY is showing off its distinct presence by appearing on various YouTube contents and broadcast programs, including music shows. Recently, in popular video content such as Naver Now.'s 'NPOP' and KBS Kpop's original web entertainment content 'Idol Human Theater', member Chaeryeong provided enjoyment with her witty entertainment as well as her lively dialogue on the KBS Kpop web entertainment content. He appeared on the music program 'Limousine Service' and showed off his unique clear tone. On the 26th, she appeared on the KBS 2TV music talk show 'The Seasons - Lee Hyori's Red Carpet' and MC Lee Hyori's representative songs 'U-Go-Girl', '10 Minutes', and 'Chitty Chitty Bang Bang'. ' (Chitty Chitty Bang Bang) performed the cover stage perfectly and received favorable reviews.

'K-pop trending girl group' ITZY will take a leap forward by launching its second world tour 'ITZY 2ND WORLD TOUR <BORN TO BE>' starting in February with 29 shows in 27 regions around the world. The new world tour will begin on February 24th and 25th at Jamsil Indoor Gymnasium in Songpa-gu, Seoul, followed by Bangkok, Thailand on March 16th (local time), Auckland, New Zealand on the 21st, Sydney, Australia on the 24th, Melbourne, Australia on the 26th, and April 6th. Singapore on the 15th, Mexico City, Mexico on the 15th, Santiago, Chile on the 18th, London, England on the 24th, Paris, France on the 26th, Berlin, Germany on the 28th, Amsterdam, Netherlands on May 1, Madrid, Spain on the 4th, Tokyo, Japan on May 18-19. , June 6 in Seattle, USA, 8th in Oakland (USA), 11th in Los Angeles, 14th in Sugar Land, 16th in Irving, 18th in Atlanta, 20th in Fairfax, 23rd in Newark, 26th in Chicago, 28th in Toronto, Canada. , will hold solo performances in Taipei on July 20th, Manila, Philippines on August 3rd, and Hong Kong on the 10th.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr