MUSIC
Seraphim heats up comeback with content ‘bombardment’
Le Seraphim (Kim Chae-won, Sakura, Heo Yun-jin, Kazuha, Hong Eun-chae), who returns with their 3rd mini album 'EASY' on the 19th of next month, will begin comeback promotions in earnest from the 26th. Through the promotional timetable released on the 22nd, they announced a wealth of attractions, including two trailers and five versions of concept photos.
Since its debut, Le Seraphim has been presenting promotional content that is ‘different in class’ both qualitatively and quantitatively. Their content, such as a logo motion that expresses the album's message using the team logo and a track sampler with high-quality 3D graphics, truly demonstrates the 'power of planning'.
The content that attracts the most attention is the album trailer. True to its title of 'trailer restaurant,' Le Seraphim's album trailer boasts interest and topicality comparable to the music video. The cumulative number of views on YouTube for the three trailers for debut album 'FEARLESS', 2nd mini album 'ANTIFRAGILE', and 1st full-length album 'UNFORGIVEN' is close to 14 million.
There is a formula in Reseraphim's album trailer. The new album's intro songs such as 'The World Is My Oyster', 'The Hydra', and 'Burn the Bridge' are included. The lyrics of these three songs were created based on what the members themselves said or wrote. Because Le Seraphim always melts their experiences and thoughts into their music, the intro song penetrates the message of the album.
In addition, there are objects and various devices containing the album message hidden throughout Le Seraphim's trailer, making it a lot of fun to find them. The trailer for the 3rd mini album 'EASY' stimulates curiosity about how the new album's message will be expressed.
If the K-pop fandom pays attention to Le Seraphim's album trailer, the fashion world is paying close attention to their concept photos. This is because their fashion soon leads the trend. The concept photo for the 'DEWY SAGE' version of the first full-length album 'UNFORGIVEN' released in May of last year gave a refreshing feel with an atmosphere reminiscent of a fashion brand campaign.
At Le Seraphim's first standalone pop-up store held last year, the athleisure-style clothing and accessories featured in this photo were among the most popular items, selling out instantly in offline stores. There were also visible results, such as going beyond the fandom and covering their brands in depth in fashion circles and major magazines. A total of five versions of concept photos will be released in this album, so expectations are focused on the colorful fashion they will show.
Meanwhile, Le Seraphim's 3rd mini album 'EASY' is a Korean album released 9 months after the 1st regular album 'UNFORGIVEN' released in May last year. They are expected to surprise the fandom and the public with their high-quality content.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr
