How many 1s are there? Lee Chan-hyuk's New Year's song '1 trillion' MV released on January 11th at 1:11 PM

Lee Chan-hyuk's new song 'Top 1' music video will be unveiled at 1:11 pm on the 11th.

YG Entertainment posted LEE CHANHYUK - '1 TRILLION' M/V TEASER on its official SNS on the 8th. This video contains Lee Chan-hyuk immersed in the concept of the retro-style New Year's lottery draw program 'Lucky Coin Show'.

Lee Chan-hyuk, standing in front of the podium in a white suit reminiscent of the 80s and 90s, began the lottery draw amid cheers from the audience. Next, the sight of them singing passionately against the background of a colorful set with firecrackers shooting out from a spinning wheel attracted attention.

After the screen changed, Lee Chan-hyuk put a coin into the vending machine and pressed the button, and bird poop fell on his picture on the electronic display board behind him. Also, at the end of the video, the music video release schedule was announced with the phrase '2024.01.11 1:11 PM'.

Even though the teaser is only 33 seconds long, it shows Lee Chan-hyuk's unique originality and stimulates the imagination. The promotion linking the song's title, '1 trillion', such as releasing the video at 1:11, is also a point where his wit stands out. Expectations are high as to what kind of story will be told through the music video.

Meanwhile, '1 trillion', released at midnight on January 1, is a song created based on Lee Chan-hyuk's actual childhood dream, and contains the hope that everyone who welcomes 2024 will have great luck, like hitting a fortune. This song is gaining popularity among listeners as well as musical praise, and is establishing itself as another 'New Year song'.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr