YG·Treasure takes the lead in good deeds for children and youth
YG·Treasure takes the lead in good deeds for children and youth
YG Entertainment and Treasure will practice precious sharing for children and adolescents in the new year of 2024.

According to YG Entertainment on the 3rd, starting today, Treasure will participate in the Naver Happy Bean Double Donation Campaign to support children and adolescents for the month of January.

Double Donation is a service where netizens participate in donations, and the company matches their donations on a 1:1 basis. This campaign was created with the intention of realizing social contribution by donating an amount equivalent to the learning points accumulated by Treasure participating in in-house training activities over the past year.

TREASURE members directly selected fundraising boxes in eight categories, including educational support, medical care, and culture and arts, to support the bright and healthy growth of children and adolescents. YG and Treasure are matching donations from netizens, aiming to raise a total of 60 million won in donations.

Treasure said, "I hope that children and adolescents can experience and dream to their heart's content in a better environment," and added, "I hope that this will provide even a small amount of strength in drawing up the future. I support the children's future that shines like a jewel."

Meanwhile, YG Entertainment is leading the culture of sharing through various large and small donations, continuous volunteer work, and social contribution projects, starting with the 'YG WITH Campaign' in 2009, including food truck volunteer work. Since last year, under the new slogan 'LET NOBODY BE ALONE', we have been carrying out 'Project Yourside', a social contribution activity to bridge cultural gaps and support the expansion of cultural experiences of youth.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr translated by google