We looked back on IVE's growth history on the 2nd anniversary of their debut.
We looked back on IVE's growth history on the 2nd anniversary of their debut.
IVE (Ahn Yu-jin, Ga-eul, Ray, Jang Won-young, Liz, Lee Seo) celebrated her 2nd anniversary since her debut.

Ive, who debuted on December 1, 2021 and set the fastest and first record, has once again proven that he is a '4th generation representative group' by recording significant achievements this year following last year.

The pre-released title song 'Kitsch' from the first full-length album 'I've IVE' released last April ranked 1st on music sites such as Melon TOP 100, Genie, and Bugs within 5 hours of its release. took the top spot. Within a week of its release, it recorded a perfect all-kill on major domestic music sites. In addition, even before the official comeback of 'I Have Ive', 'Kitchi' showed off their spirit by winning two music broadcast awards without appearing on broadcast.

Immediately after the official comeback was announced and the first full-length album was released, the double title songs 'Kitchi' and 'I AM' gained popularity, showing the group's powerful music power. Following 'Kitchy', 'I.M.' also recorded a 'Perfect All-Kill' on various major music sites, and Ive, who ranked first on the April monthly chart with 'Kitchy', immediately ranked first on the May monthly chart with 'I.M.' She showed off her status as a ‘music queen’.

Ive, who drew the battle of 'Ive VS Ive' not only on the music charts with 'Kitch' and 'I.M', but also on music broadcasts, achieved the music broadcast grand slam with 'I.M' for the first time since their debut, and even after the end of their activities, he went back to winning 1st place. He won a total of 11 awards with 'I Have Ive' alone.

Album sales also reached more than 1 million copies after the previous album ‘After Like’. 'I Have Ive' surpassed 1.1 million copies within a week of its release and became an initial million-seller, capturing both the music and album success.

Ive proved their continued popularity by showing six successive hits with 'I'VE MINE', released last October. 'I've Mine' showed its own career high on the 4th day of release, recording initial sales of 1.6 million copies and becoming a 'Million Seller' for the 3rd consecutive day.

The triple title songs 'Baddie', 'Either Way', and 'Off The Record' are also showing an upward trend to this day on major music sites. 'Baddie' not only ranked first on Melon's weekly chart for two weeks in a row, but also ranked first on Genie's monthly chart in November. Even though their official activities on music broadcasts have ended, they achieved 4 wins by holding the first place trophy for 2 consecutive weeks through SBS's 'Inkigayo'. In addition to the 'Ethe Way' 1st place trophy, the group won 5 music broadcast awards with 'I've Mine'.

Starting with the debut song 'ELEVEN', the second single title song 'LOVE DIVE' and the third single title song 'After LIKE' were successively successful hits, reaching number 1 on the annual chart in 2022. In addition to the above record, Ive also won the Rookie Award, Main Award, and Grand Prize at various major awards ceremonies within one year of their debut. Continuing from last year, Ive won the Performer Award in the Singer Category at the '35th Korea PD Awards' and the '50th Korean Broadcasting Awards' this year as well. ' Best Singer Award, '2023 Brand Customer Loyalty Award' and '2023 Brand of the Year Award', including being selected as 'Female Idol of the Year', '2023 K Global Heart Dream Awards' K Global Best Music Award, '2023 The Fact' Music Awards' World Best Performer and Artist of the Year awards, and the honor of receiving a commendation from the Minister of Culture, Sports and Tourism at the '14th Korea Popular Culture and Arts Awards', he is setting a new record with unrivaled progress in 2023 as well.

Ive is holding their first world tour, 'IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE', starting with a performance in Seoul last October. Ive is touring 27 cities in 19 countries, including Asia, the Americas, Europe, South America, and Australia, and is beginning to solidify his global presence. As if to show this, Ive, who became the first Korean singer to hold a concert at 'K-ARENA Yokohama' in Yokohama, Japan on November 15th and 16th, successfully mobilized 40,000 audiences and kicked off their first overseas performance of their world tour. opened.

Through their agency Starship Entertainment, Ive said, "It's been Ive's 2nd debut anniversary, and I think I was able to create a lot of happy and precious memories thanks to the support and love I've received since my debut." He added, "Dive (official fan club), who always gives me strength. “I am most grateful to Dive, and I will continue to work hard to become an Ive that Dive can be proud of, so please watch over me and I hope you will always be with me,” he said.

Attention is being paid to the global moves that Ive will show in the future, as he has been on a steady upward curve since their debut and is expanding around the world with consistent performance.

Ive, who is celebrating their second anniversary since their debut, plans to continue various activities until the end of the year.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr translated by google