Baby Monster, 'BATTER UP' MV exceeds 50 million views

YG's new girl group Baby Monster is continuing its global popularity by once again breaking a new K-pop record with the music video for its debut song 'BATTER UP'.

According to YG Entertainment on the 1st, Baby Monster's 'BATTER UP' music video exceeded 50 million views at 7:48 am on this day. This achievement was achieved in about 103 hours since its release at 00:00 on the 27th, and is the fastest among all K-pop group debut song music videos. It took about 4 days and 8 hours.

Previously, the music video for 'BATTER UP' exceeded 22.59 million views within 24 hours of its release, breaking the previous record for the most views in 24 hours for a music video for a K-pop debut song. Thanks to the passionate love from global fans, the explosive trend is still maintained even after four days.

In fact, 'BATTER UP' is performing well on various global charts. As soon as this music video was released, it went straight to No. 1 on the global YouTube daily popular music video chart, and has maintained the throne for four consecutive days. It has also topped the MV charts of the largest local music streaming sites, such as Japan's Line Music and China's QQ Music.

The increase in subscribers to the official YouTube channel is also unusual. Since the music video release date (November 27), the number of subscribers has increased by nearly 380,000 to 3.65 million. This is where you can get a glimpse of Baby Monster's debut and the passionate interest of fans around the world in their music world.

It is achieving remarkable results not only in YouTube but also in other indicators. Immediately after its release, the 'BATTER UP' sound source topped iTunes song charts in 21 countries and settled at the top of the world charts. In particular, it was also ranked at the top of China's QQ Music's 'Music Index Chart' and 'Rising Daily Chart'. .

Meanwhile, Baby Monster (Luca, Parita, Asa, Rami, Laura, Chiquita) is a new girl group released by YG 7 years after Blackpink. All six members were early praised as 'all-rounders' with vocals, dance, rap, and visuals, and were selected as 'K-pop artists to watch' by the US Billboard.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr