‘YG rookie’ Baby Monster, ‘BATTER UP’ global popularity green light

YG's new girl group Baby Monster made a strong first impression on global music fans by making a spectacular appearance armed with overwhelming performance and hip-hop aura.

According to YG Entertainment on the 27th, Baby Monster's debut digital single 'BATTER UP', released at midnight (Korean time) on the 27th, ranked first on the iTunes Song Chart in a total of 14 countries and settled at the top of the Worldwide Song Chart. In particular, this song became the first debut song released this year to enter the US iTunes Top 50, achieving an unusual achievement for a rookie in the world's largest pop market.

Music fans' response to 'BATTER UP' is also drawing attention. The response was that the heavy beat with a striking feel as well as the highly addictive refrain truly demonstrated Baby Monster's unique charm. The members' fluent vocals and fast-paced rapping were added to the well-structured composition, creating perfect synergy.

The music video is also receiving favorable reviews. While the gorgeous set and sensuous visuals created extreme immersion, the witty point choreography of swinging a bat as if expressing 'BATTER UP' attracted attention. In particular, the explosive group dance accompanied by the swirling sound in the second half of the song was evaluated as providing a thrilling feeling of pleasure and at the same time confirming the group's strong confidence.

In fact, the music video for 'BATTER UP' is showing unusual signs of popularity. Even though it has been less than 10 hours since it was released on YouTube, thanks to the passionate love from global fans, it has surpassed 8.69 million views, rapidly increasing the number of views, and the number of subscribers has also increased rapidly, exceeding 3.42 million.

Meanwhile, Baby Monster (Luca, Parita, Asa, Rami, Laura, Chiquita) is a new girl group released by YG 7 years after Blackpink. 'BATTER UP' is an attractive song with a dynamic track, kitschy hook part, and powerful bass line. As YG's unique deep hip-hop scent is strong, attention is also focused on the energetic full-length performance stage they will perform.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr