Ive releases video for 'Kitch', pre-released song from first full-length album

'MZ Wannabe Icon' Ive (IVE: Ahn Yu-jin, Ga-eul, Ray, Jang Won-young, Liz, Lee-seo) is targeting listeners' tastes with an unconventional transformation.

Ive released the video for 'Kitsch', a pre-release song from his first full-length album 'I've IVE', through his official SNS on the afternoon of the 20th.

The video shows the charismatic appearance of the members. The powerful and confident expressions of the members and the lyrics of 'Kitsch', which sound like they are chanting a spell, combine to leave a short but strong impression.

In addition, at the end of the video, it was announced that 'Kitsch' would be released unexpectedly at 6 PM on March 27, further heightening expectations for the comeback.

Ive, who has presented a variety of charms by presenting title songs with different musical textures through the three previously released single albums, is raising curiosity about what color he will decorate the stage with his first full-length album since his debut.

Upon his debut, Ive made a series of hits with 'ELEVEN', 'LOVE DIVE', and 'After LIKE', imprinting his presence as a representative 4th generation group in name and reality.

Not only is he on the verge of reaching 3 million copies in cumulative sales with just three single albums released, but he also showed off his spirit by winning both the Rookie Award and the Grand Prize at various major awards ceremonies. As a result, in his second year of debut, Ive has won many albums at home and abroad. There are a total of 74 trophies.

While Ive, who has been recording mega hits with each album he releases, is receiving a lot of global attention with his first full-length album 'I've IVE', the group is showing off their own bold style with the release of the short 'Kitsch' video of about 10 seconds. The color is clearly revealed, foretelling the Ives syndrome once again.

Meanwhile, Ive's first full-length album pre-release song 'Kitsch' will be released in advance at 6 PM on the 27th, and the new album 'I've IVE' will be released on various online music sites at 6 PM on April 10.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr