Ive releases new song ‘Either Way’ MV

Ive (IVE: Ahn Yu-jin, Lee Seo, Ray, Jang Won-young, Liz, Lee Seo) released the music video for his new album ‘Either Way’.

On the 25th, the agency Starship Entertainment released the music video for 'Either Way', one of the triple title songs of Ive's new album 'I'VE MINE', through official SNS.

The 'Ethe Way' music video, which sings about me not being free from other people's gaze, was directed by Yoo Gwang-gon, who is considered the best commercial director in Korea, and attracted the attention of global fans with its unrivaled visual beauty.

The music video captures Ive showing off his diverse self. While it was shot on film and stimulated analog sensibilities, Sunwoo Jung-ah's lyrics and Ivman's emotional vocals harmonized well with the video, maximizing the song's appeal.

Ive's analog sensibility was also revealed in the previously released concept photo. Photographer Handa Som, who is attracting attention for his film sensibility, captured Ive in a familiar, everyday space with an analogue method, with a colorful and dreamy charm, giving a heterogeneous and fantasy feel at the same time.

Ive's emotional ballad 'Ethe Way' received great response and succeeded in entering major music charts upon release. The music video also ranked first on YouTube's Trending Worldwide Chart and received 8 million views in about 19 hours after its release. It has surpassed the number of viewers (as of 1 p.m. on the 26th) and is receiving explosive love, including becoming a ‘popular video’ on YouTube in Korea.

Meanwhile, Ive plans to continue the excitement by pre-releasing 'Off The Record' on October 6th, and will hold his first world tour 'Show What I Have' at Jamsil Indoor Stadium in Seoul on October 7th and 8th. After holding (IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE'), they will release their new album 'Ive Mine' along with the title song 'Baddie' on the 13th.

Kim Se-ah, Ten Asia reporter haesmik@tenasia.co.kr