BOYNEXTDOOR's 'But Sometimes' recorded a 43% increase in viewers on Melon

The momentum of BOYNEXTDOOR, which has entered its third week of activity, is heating up day by day. The new song ' But Sometimes' is gaining sympathy from the public and is showing an upward curve on various charts.

According to Spotify, the world's largest music platform, on the 22nd, BOYNEXTDOOR's (Seongho, Liu, Myung Jaehyeon, Taesan, Lee Han, Unhak) 1st mini album 'WHY..' title song ' But Sometimes' was released based on the amount of buzz from users. It entered first place on the 'Daily Korean Viral 50' chart (as of September 18) and has remained at the top for three days.

This chart reflects not only the streaming figures but also the amount of buzz, such as songs with a sharp increase in the number of recent plays, songs frequently shared by the public, and songs frequently visited, so these results clearly show that 'But Sometimes' and BOYNEXTDOOR are leading the way in Korea? This proves that it is spreading through word of mouth.

BOYNEXTDOOR’s growth can also be confirmed on domestic music sites. The number of daily Melon viewers of ‘But Sometimes’ increased by 43% from 31,393 on the 4th, the release date, to 44,992 on the 18th. With this album, they also entered the 'Billboard 200' (dated September 23rd) for the first time since their debut and topped the 'Emerging Artist' and 'Heatseekers Album' charts targeting emerging musicians who are attracting attention around the world. It achieved the result of ranking on a total of 7 charts on Billboard.

BOYNEXTDOOR has rapidly emerged as a 'next-generation performance powerhouse' thanks to its solid live skills and popularity based on this. Reflecting this, on the 14th, they appeared on the stage of university festivals at Kyunghee University's Seoul and International Campuses and Hankuk University of Foreign Studies' Seoul campus, and received a great response with everyday materials that young people can relate to, intuitive lyrics, and performances.

BOYNEXTDOOR displayed its sense online by changing the meme “Love, Peace, Hive, KOZ, Zico, BOYNEXTDOOR” created by ZICO, the representative producer of the agency KOZ Entertainment, to fit the festival theme. It's becoming a hot topic.

BOYNEXTDOOR was invited to Japan's largest fashion and music festival, 'Rakuten Girls Award 2023 AUTUMN/WINTER', held at Makuhari Messe, Chiba Prefecture on the 30th. On the 7th of next month, they will appear at the ‘2023 Yeongdong-daero K-Pop Concert’.

Kim Ji-won, Ten Asia reporter bella@tenasia.co.kr