'Hive Rookie' Boy Next Door, featured in Japan's influential media

Japan's interest in BOYNEXTDOOR, which released its first single 'WHO!' on the 30th of last month, is unusual.

Japan's leading sports magazines Sankei Sports and Nikkan Sports extensively reported on the debut of Boy Next Door (Sungho, Liu, Myeong Jaehyun, Taesan, Lee Han, and Unhak) on the 31st of last month. Sankei Sports highly praised their stage, saying, "I was fascinated by the unique and agile dance and overwhelming vocals," and commented that they showed "a performance that is not disturbed despite the intense choreography." In addition, the individual photos and profiles of the six members were posted together, introducing them in detail.

Japanese broadcasts such as TBS, Fuji TV, and TV Asahi also covered Boy Next Door's debut with great importance. In major morning information programs, news of popular local artists and news of their debut were delivered and expectations for global activities were revealed.

The music videos for "Going Back" and "One and Only" included in their debut single are also gaining popularity, drawing attention as a promising K-pop star with a strength in fresh performances. The two music videos that were pre-released prior to their debut topped the Line Music Music Video real-time chart on the 28th of last month. On the 30th, the music video for 'One and Only' ranked 2nd on the same chart daily, and on the 31st, the music video for 'Going Back' ranked 3rd, confirming the power of 'music that is fun to watch'.

Boy Next Door is a six-member boy group produced by Hive and KOZ Entertainment. He has an aspiration to freely express his daily life that his peers can relate to through music.

Those who have been showing off their debut stages on music shows since the 1st are attracting a lot of attention with their solid skills and leisure to enjoy the stage itself. Under the stage, he actively communicates with fans and shows the freshness and cuteness of a rookie.

Meanwhile, Boy Next Door will appear on SBS' 'Inkigayo', which will be broadcast on the 4th, and perform 'I'll Go Back' and 'One and Only'.

Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr