MUSIC
BTS, 10th anniversary of debut, 'Festa' gathered ARMY online and offline... Orderly Yeouido
On the 17th, BTS held 'BTS 10th Anniversary FESTA @ Yeouido' in Yeouido, Seoul on the 17th, and finished the long journey of FESTA (2023 BTS FESTA) celebrating the 10th anniversary of their debut.
This '2023 BTS FESTA' was prepared to repay the great love that BTS has received so far while commemorating the 10th anniversary of their debut. Online and offline events were held under the official slogan of “BTS PRESENTS EVERYWHERE,” making June a “BTS festival.”
'2023 BTS FESTA' kicked off in earnest on the 3rd with the online streaming festival 'BTS concert enjoyed in the room' (hereinafter referred to as 'Bang Bang Con 23'. 'Bang Bang Con 23' was watched by fans from 223 countries/regions around the world. It made us realize the global popularity of BTS.
On the 9th, BTS released the digital single 'Take Two' to commemorate the 10th anniversary of their debut. The seven members took the theme of 'take two' in the sense of the second chapter, and included the second path BTS will walk, their gratitude to their fans, and their promise to stay together in the future. Upon its release, 'Take Two' went directly to the iTunes 'Top Song' chart in 92 countries/regions, the US Spotify 'Daily Top Song Global', the Japanese Oricon 'Daily Digital Single Ranking', and the UK Official Single It ranked 59th on the chart 'Top 100'.
In addition to this, BTS raised the atmosphere of '2023 BTS FESTA' in various ways. Jimin uploaded a live clip of 'Letter', which was recorded only on CD, in his first solo album 'FACE', and Jin appeared as a guest on Suga's own talk content 'Schwita' and worked together. J-Hope released the rock version of the title song 'Arson' from his solo album 'Jack In The Box', which was showcased at the large-scale American music festival 'Lollapalooza', and V released 'Le Jazz de V'. With a jazz live clip, RM and Jungkook added strength to the event in Yeouido.
In addition, outdoor advertisements celebrating and celebrating the 10th anniversary of BTS' debut were posted all over the country and abroad, providing fans with a wealth of things to see and the fun of looking for places to post. At major landmarks in Seoul, purple lighting and media façades were unfolded to enhance the festive atmosphere.
'2023 BTS FESTA' had a splendid finale at Hangang Park in Yeouido on the 17th. This 'BTS 10th Anniversary FESTA @ Yeouido', which was held on a large scale in collaboration with Seoul City, consisted of 'exhibition and experience programs' and 'special programs', and a total of 400,000 visitors visited the area on the day. From May 31 to June 17, the amount of related social buzz reached 12 million.
RM directly communicated with ARMY on the spot through the special program '5:00 PM, I'm Namjoon Kim'. RM, who made it special by making a surprise phone call with V and Jungkook, said, “It seems that the fact that I am always grateful to you and always love you will not change. Thank you ARMYs for making it such a good experience, and thank you to the many people who loved BTS' 10th anniversary." In addition, he sang the solo songs 'Intro: Persona' and 'Wildflower Play (with Cho Yoo-jin)' passionately. The fans cheered and applauded generously, waving ARMY bombs.
The finale of '2023 BTS FESTA' was decorated with 'BTS 10th Anniversary Fireworks Show'. In the fireworks show, which was divided into three parts: gratitude and love for ARMY, memorable moments for 10 years, and a promise to meet again, BTS' hit songs harmonized with Jungkook's narration and embroidered the night sky for about 30 minutes. Jungkook said, “Thank you for brightening our night like fireworks that decorate a dark night beautifully. Let’s open our second act together” and announced the end with ‘Take Two’.
RM's event and 'Fireworks Show' were also broadcast live on the global fandom life platform Weverse, TikTok, YouTube, etc., and were enjoyed by fans around the world. The number of Weverse viewers (based on playback devices below) of '5:00 PM, I'm Namjoon Kim' reached 1.08 million. In the case of the 'BTS 10th Anniversary Fireworks Show', 1.19 million people watched on Weverse and 340,000 people watched the same time on YouTube.
The orderly appearance of the fans who visited the site also caught the eye. Fans moved in perfect order according to the guidance of safety officers, and after the event was over, the Han River Park area was kept clean, showing a mature fan culture.
Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr
