MUSIC
SHINee's new song 'HARD' is popular... The challenge is also a topic

SHINee recently conducted '#HARDchallenge' (#HardChallenge) through various official SNS including the global video platform TikTok, and received a hot response by showing the point choreography of the new song 'HARD', which combines strong addiction and the members' personalities. there is.
In particular, this challenge featured SM artists such as Girls' Generation's Taeyeon, NCT's Taeyong, Ten, Jungwoo, Mark, Chenle, EXO's Baekhyun, Espa Carina, and Winter, as well as Jaejae, Hwang Kwanghee, Apink's Namjoo Kim, Oh Hayoung, NU'EST's Ren and Ateez. Seonghwa, San, Treasure Jihoon, Doyoung, ENHYPEN Nikki, Enmix Seolyun, MBC entertainment program 'I Live Alone' Jeon Hyunmoo, Park Na-rae, Gian 84, Code Kunst, Lee Jang-woo, etc. participated and attracted attention.
In addition, the choreography of the new song 'HARD' consists of rhythmic bounce-oriented movements that anyone can easily follow, so more diverse artists and global music fans are expected to actively participate in the challenge.
'HARD', the title song of SHINee's 8th regular album, is a hybrid hip-hop dance song that mixes various genres such as boom bap, R&B, and 90's hip-hop. It contains a firm will for the future and the firmness to shout 'Young & Wild' forever.
Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr