JYP, NiziU's 'Nizi Project' season 2 begins... Boy group this time

JYP Entertainment (hereinafter referred to as JYP)'s global audition 'Nizi Project' Season 2 will premiere on July 21st.

On the morning of the 6th, Japan's terrestrial broadcaster Nippon TV's 'Day Day.' said, "On July 21st, Season 2 of the global audition program 'Nizi Project', where JYP, Korea's top entertainment company, and Sony Music, Japan's largest record label, join hands to discover new boy groups, begins. do," he said.

The 'Nizi Project' is a project that started based on the know-how of K-pop representative producer Park Jin-young and JYP's systematic system that produced several leading K-pop groups, and in 2020, the girl group NiziU was born. From their pre-debut until recently, NiziU set various firsts and best records across the Japanese music industry, advertising industry, and performance industry, and is gaining solid and steady popularity. In season 2 of the 'Nizi Project', you can see the process from the formation of a new boy group that inherits the reputation of NiziU that caused the 'NiziU Syndrome' to their debut.

The 'Nizi Project' season 2 global audition started in July 2021 and was held in 11 cities, including Nagoya, Fukuoka, Hiroshima, Sapporo, Okinawa, Tokyo, Sendai, Kobe, New York, Los Angeles, and Seoul in Japan, with over 10,000 auditions. Applicant applied. In order to create a boy group that combines dance, vocals, star qualities as well as musicality, a new lyricist and composition department was added and a wider range of talents were secured. JYP's CCO (Chief Creative Officer) Park Jin-young met the contestants in person and showed off his outstanding insight and encouraged the boys' dreams, just like in season 1.

Season 2 of the 'Nizi Project', which contains the entire process, will be released for the first time on July 21st at 10:00 pm on JYP's official YouTube channel, and will be aired worldwide at the same time every Friday. In Japan, it can be viewed on the online video platform Hulu. In addition, on the 19th of this month, Nippon TV Channel will conduct a special broadcast highlighting the global audition for season 2 of the 'Nizi Project', and from October, the birth of the boy group, such as the camp in Korea and the final stage, will be organized as regular programs to shed light.

NiziU, a group that proves the success of 'GLOBALIZATION BY LOCALIZATION' among the themes of JYP's future vision 'JYP 2.0' with 'Nizi Project' making a huge hit, recently held their second solo tour 'NiziU Live with U 2023' with a total of 15 concerts in 7 cities in Japan. COCO! nut Fes." (Niju Live with You 2023 'Coconut Fes') is being developed. This tour sold out at a high speed after the opening of the reservation, and as a result, NiziU held its first solo tour 'NiziU Live with U 2022 'Light it Up' ('Light it Up') held in 2022 and the first dome concert 'NiziU Live with U 2022 'Burn it Up' ('Burn it Up') has achieved a solo tour ticket sold-out for two consecutive years. In addition, on July 19th, the second regular album 'COCONUT' (Coconut) was officially released and continued to be popular.

Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr