BoA, who debuted at the age of 13, is now a director at SM.
The leader of the juniors and the project group → 20th anniversary concert
"I had a lot of worries when I was in my 30s"
Still challenging spirit + active activities
BoA, the star of Asia, sexy concept in the SM board... The current legend who is approaching his 40s
BoA, the star of Asia, sexy concept in the SM board... The current legend who is approaching his 40s
It has been more than 20 years since her debut, but BoA is still shining as an 'Asian star'. While idols come from the 1st generation to the 4th generation, BoA has been active without stopping for 20 years. Recently, through tvN's 'Dance Singer's Wandering Troupe,' he drew admiration by showing his eagerness to challenge a different concept than before.

Born in 1986, BoA debuted as a female solo singer at the young age of 13. 'ID; BoA, who debuted with 'Peace B', drew attention for her outstanding singing and dancing skills and swept the rookie awards at the year-end music awards ceremony.

In March 2001, it entered Japan. The first Korean to top the Japanese Oricon chart, the first to enter the US Billboard 200 chart, the youngest ever to win the Music Awards, and the youngest album sales to reach 10 million copies are all the history of K-pop written by BoA. Among Korean singers, the record of 'Million Seller' on Japan's Oricon's 'Weekly Album Ranking' chart was only raised by BTS in 2022, 16 years after BoA set it. It is a record that proves the influence of BoA, who is followed by the modifier 'Star of Asia'. As such, BoA is one of the people who contributed greatly to the advancement of her agency, SM Entertainment, into the global market.

In March 2014, BoA was appointed as a non-registered director of SM Entertainment along with Kangta. This is why there is a story that is half-joking and half-serious, 'SM powerhouse'. Regarding the opportunity to appear as a judge on the audition 'K-Pop Star' in a past entertainment show, BoA said, "One day, the president (Lee Soo-man) told me at a dinner party that he wanted me to be a judge for 'K-Pop Star'." , I am next to Bang Bang, so it was a little burdensome.” In another variety show, Kangta once picked BoA as the number 1 in the SM rankings, saying, “BoA has done more with her agency than I did.”
BoA, the star of Asia, sexy concept in the SM board... The current legend who is approaching his 40s
BoA, the star of Asia, sexy concept in the SM board... The current legend who is approaching his 40s
Although he is called 'Director Kwon', he does not sit in the 'director's room'. He is still active as an active singer. As the leader of SM's project girl group 'God the Beat', she is also leading juniors Taeyeon, Hyoyeon, Seulgi, Wendy, Karina, and Winter. When Got The Beat won the main prize at the 32nd Seoul Music Awards last January, BoA said, “We are proud that we are the only group that can gather from the 1st to 4th generations.” Please give lots of love in the future,” hinting at his continued activities.

BoA also met fans through the 20th anniversary concert of her debut, 'BoA 20th Anniversary Live - THE BoA: Musicality' in March. From performance songs such as 'Number One', 'My Name', 'Atlantis Girl', and 'Girls on Top' to emotional songs such as 'Merry Cree' and 'Hanging Garden', the set list with BoA's unique sensibility captivated the audience. . BoA received a warm response by filling the two hours with a performance that combines powerful music, performance, and sensuous band session.
BoA, the star of Asia, sexy concept in the SM board... The current legend who is approaching his 40s
BoA, the star of Asia, sexy concept in the SM board... The current legend who is approaching his 40s
BoA is currently appearing on tvN's 'Dance Singer's Wandering Troupe' with Uhm Jung-hwa, Lee Hyo-ri, and Hwa-sa. In a recent broadcast, BoA was portrayed challenging her first sexy concept since her debut. BoA received Uhm Jung-hwa's hit song 'Invitation' as a mission. BoA, who has mainly presented groovy rhythms and energetic performances, was initially embarrassed by the alluring concept and sexy stage outfits. Before the rehearsal, he was also very nervous. However, as soon as the music started, the eyes suddenly changed and filled the stage with a strong presence. BoA created a captivating atmosphere in a black dress, and completed her own 'invitation' with her beautiful vocals. Even in the newly challenged sexy concept, she boasted the skills of a 'performance empress'.

In charge of hosting the JTBC music show 'K-909', he is also showing the aspect of a senior leading his juniors. BoA says she is working with a sense of mission to introduce the good stage of K-pop globally. In addition, she served as a national producer for season 2 of Mnet's 'Produce 101' and a judge for season 1 of 'Street Woman Fighter'.
BoA, the star of Asia, sexy concept in the SM board... The current legend who is approaching his 40s
BoA, the star of Asia, sexy concept in the SM board... The current legend who is approaching his 40s
Even BoA did not expect that she would be able to promote for such a long time. In 'Dance Singer's Wandering Troupe', BoA confessed, "I thought an idol's lifespan was 5 years, and I thought I wouldn't be a singer after 5 years." She also said, "When I was 29, I felt strange. When I turned 30, I worried a lot about what to do as a female singer. People who worked with me rarely appear on TV anymore. The point of view of a female singer in her 30s was the most difficult." .

But BoA is now looking at the 4 characters in the front row. Considering that singers are mainly in their 10s and 20s, they are 'middle-aged singers in the K-pop world'. Still, BoA does not stay and tries to move forward. He continues to release albums, promotes as a singer, and plays the role of a senior who leads the juniors and a cute junior who supports the great seniors. We hope that 'Girls on Top' BoA will continue to make K-pop history without stopping.

Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr