Ive, it's 'cool + thrilling'
Ive, it's 'cool + thrilling'
Group IVE will present a collaboration sound source with Pepsi.

Pepsi and Starship Entertainment (hereafter referred to as Starship) will release the new song “I WANT” by Ive, the main character of the “2023 Pepsi Campaign,” through various music sites at 6 p.m. on the 13th.

'I Want' is a pop number that stands out with a unique instrument in a simple melody code. Pepsi's brand identity of 'FUN', 'FOOD', and 'FESTA' was reinterpreted with Ive's confident confidence to deliver a message of hope and courage, 'Let's put off worries and enjoy every day like a festival'. contains
Ive, it's 'cool + thrilling'
Ive, it's 'cool + thrilling'
Previously, Pepsi and Starship released an introduction video of Ive, who was selected as a partner for the '2023 Pepsi Campaign', followed by concept photos and music video teasers featuring the members' fantastic visuals and cool charm, creating a 'Summer Queen' that will blow away the summer heat in one shot. '.

Member Ahn Yu-jin participated in the Pepsi campaign in 2021, Jang Won-young and Yiseo in 2022, widely spreading the refreshing and refreshing feeling of the product. This year, Ive will continue to perform as a full group.

Ive's new song 'I Want' along with the '2023 Pepsi Campaign' will be released on the 13th at 6pm through each music site.

Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr