'Humint' Gains Momentum with 4050 Audience, Set for Long-Term Box Office Success

The film 'Humint', directed by Ryoo Seung-wan, is poised for long-term success at the box office, expanding its audience across all age groups, thanks to strong word-of-mouth from the influential 4050 demographic.

'Humint' is leading the box office, driven by the robust support of the 4050 audience. Despite its unfamiliar title and genre limitations at the start, the film has gained momentum among highly engaged viewers, securing its place in the latter stages of its release. This trend mirrors the success of 'F1: The Movie', which also expanded its audience across all age groups, fueled by word-of-mouth from the middle-aged demographic.

Both films share the appeal of being "real action" experiences that are best enjoyed in theaters. 'F1: The Movie' was praised for its thrilling, race-like action sequences, attracting a wider audience, including those in their 20s and female viewers, and sustaining long-term success through repeat viewings in special theaters. 'Humint' maximizes its strengths as an immersive theater experience with car chases and gunfights set in Vladivostok, earning enthusiastic support from middle-aged action-spy genre fans. This cross-generational and cross-gender word-of-mouth is expected to help 'Humint' expand its audience and achieve long-term box office success.

Viewers who watched the film in IMAX and Dolby Atmos theaters expressed their appreciation, saying, "This is why we go to the movies," "The impact of action on the big screen is different," and "Even middle-aged audiences can fully immerse in this authentic action." The film's balanced direction, combining action thrills, tension, and character emotions, enhances viewer satisfaction across generations, laying the groundwork for sustained success.

'Humint' tells the story of individuals with different objectives clashing in the icy waters of Vladivostok, where secrets and truths are submerged. It is currently showing in theaters nationwide.

By Ji-won Kim, TenAsia Reporter bella@tenasia.co.kr