Apink's Oh Ha-young Expands Her Role as Fashion Designer with MYSHELL Collaboration

Apink member Oh Ha-young is expanding her career as a fashion brand model and designer.

On the 30th, her agency Withus Entertainment announced, "Oh Ha-young is officially launching a collaboration bag with the fashion lifestyle coordination brand MYSHELL."

This collaboration is significant as Oh Ha-young participated in the entire design process, going beyond being just a brand model. Known for enjoying various outdoor activities like soccer, she infused her real-life experiences into the design. The bag is expected to appeal to the MZ generation with its functionality covering soccer, running, and urban life, as well as its waterproof material and sleek, minimal design.

Regarding this, Oh Ha-young stated, "I wanted to personally address the inconveniences I faced while exercising and focused on creating a bag I would want to carry every day. I participated in the design process, considering everything from color and material to the logo. I wanted to show a new side of myself as a designer, not just as singer Oh Ha-young."

A MYSHELL representative added, "This project goes beyond simple celebrity marketing, representing a genuine product development case starting from real experiences. Oh Ha-young's stylish design and practicality will help our brand expand infinitely, blurring the lines between daily life and outdoor activities."

Oh Ha-young is known not only as a member of Apink but also as a prominent 'soccer enthusiast' in the entertainment industry, showcasing her versatility in various fields. Last year, she was active as a reporter for the preview and review shows of the preseason friendly matches between Tottenham Hotspur FC and Newcastle United FC, as well as for the K-League 'Couple Pick'. She is currently engaging with fans through her personal YouTube channel 'Ohhabbang Ohhabbang'.

Apink, the group Oh Ha-young belongs to, recently celebrated their 15th anniversary by releasing the fan song '15th Season'. They were also recognized as the '2026 Model Overseas Group' at the 'Weibo International Entertainment Awards'. Additionally, they are embarking on an Asia tour 'The Origin: APINK', starting in Seoul and continuing through Taipei, Macau, Singapore, Kaohsiung, and Hong Kong, with upcoming stops in Kuala Lumpur and Manila in May.

The bag products, embodying Oh Ha-young's design philosophy and storytelling, will be available at MYSHELL's online and offline stores in the future.

Lee So-jung, Ten Asia Reporter forusojung@tenasia.co.kr